When we first announced in November that ASOS would launch their take on affordable bridal wear, we didn’t know that it would be quite so affordable. ASOS Bridal has launched on the site today, and prices are ranging from just €10 for accessories to €495 for a dress.
After the success of the e-tailer’s bridesmaid collection last summer, ASOS decided to launch an affordable bride and groom collection for any couples looking for high street options. The collection includes traditional wedding dresses, and jumpsuits, short dresses, slip dresses and embroidered jackets for less traditional bridal looks. There are also hair accessories, clutch bags, shoes and bridal lingerie available from €10.
Quality is not constricted by an affordable price tag, according to ASOS’ design director Vanessa Spence. Speaking to Vogue exclusively about the newly launched bridal collection, she said, “Price hasn’t been a limitation as the ASOS teams are really experienced in creating beautiful occasion wear at affordable prices,” she said. “They applied their expertise to the bridal collection and they worked closely with pattern cutters to create the perfect silhouettes for each bride for her special day. Wedding dresses can be so expensive but we have created a collection that doesn’t compromise on quality or design.”
Further styles will be added throughout the month, but for now you can browse what’s currently available in our gallery above. Shop the bridal collection on ASOS here.